Break-thru Productions is a USA-based agency specializing in Google Ads, dedicated to boosting sales and lead generation through the delivery of high-quality traffic and an exceptional landing page experience.
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Perhaps you attempted to manage Google Ads (formerly known as Google AdWords) on your own, only to find that click costs were exorbitant, and conversions were elusive. Alternatively, you may be contemplating hiring a PPC agency or team to guarantee your success, but were taken aback by the daunting cost.
These FAQs provide a foundational understanding of PPC advertising, but remember that PPC is a complex field with many nuances. If you’re considering PPC for your business, please contact us for specific questions and campaign analysis.
PPC, or Pay-Per-Click, is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to your website rather than earning them organically.
PPC ads are displayed on search engines and websites, and advertisers bid on keywords or placements. When a user searches for a keyword or visits a site with relevant ad space, the highest bidder’s ad is shown, and the advertiser is charged when the ad is clicked.
The most popular PPC platform is Google Ads, but other platforms like Bing Ads, Facebook Ads, Twitter Ads, and LinkedIn Ads also offer PPC advertising options. The choice of platform depends on your target audience and advertising goals.
The cost of PPC advertising varies widely depending on factors like the competitiveness of keywords, your budget, and the platform you choose. You set your daily or monthly budget, and you’re charged based on the number of clicks your ads receive.
PPC offers several advantages, including the ability to drive targeted traffic quickly, measure ROI with precision, control ad spend, and adjust campaigns in real-time. It’s a flexible and effective way to reach your audience and achieve various marketing goals.